01
Recognize Symptoms
We start where sales stall, customers complain, and critical handoffs break down daily.
Everything is
marketing.
We connect your marketing to your operations.
Your marketing problem might not be a marketing problem.
Marketing is every interaction people have with your organization.
A broken process. Unclear ownership. A confusing customer experience. A promise one department makes that another can't deliver.
People don't see the org chart. They experience the friction.
Marketing makes promises that operations or customer service cannot deliver due to broken internal handoffs.
Digital accounts, customer pathways, and messaging approval lack clear single-point accountability.
Campaigns stall because executive leadership has not made clear strategic choices on positioning and target markets.
Posting on social media or redesigning a website before diagnosing why current prospects are confused.
Informal, unwritten ways of working that worked at $1M break down as the organization reaches new complexity.
A mismatch between what the brand promises in marketing and what the customer experiences post-sale.
Look beyond
the marketing.
What you say matters. What people experience matters more.
Strategy, people, processes, communication and customer experience all shape what people believe about your organization.
Everything is marketing.
See What Others Miss
Visible problems are often symptoms. Ascend 77 looks across the organization to find what's creating the friction underneath them.Diagnose before you prescribe.
01
Recognize Symptoms
We start where sales stall, customers complain, and critical handoffs break down daily.
Reveal Hidden Patterns
We examine communication, ownership, and decisions across marketing, operations, and customer experience closely.
02
02
Reveal Hidden Patterns
We examine communication, ownership, and decisions across marketing, operations, and customer experience closely.
03
See the Whole Picture
We connect marketing performance to organizational structure so leaders understand how everything interacts.
03
See the Whole Picture
We connect marketing performance to organizational structure so leaders understand how everything interacts.
Restore Alignment & Action
We build a roadmap that removes friction, strengthens accountability, and keeps marketing focused.
04
04
Restore Alignment & Action
We build a roadmap that removes friction, strengthens accountability, and keeps marketing focused.
Organizational
Snapshot
18 questions. Six areas of your organization.
One clearer picture of what's getting in the way.
01
Marketing & Communication
Do your priorities, values, and direction come through clearly, both internally and externally?
02
Customer Experience
Would customers experience the same organization across every channel, conversation, and interaction?
03
Teams & Ownership
When work moves across teams, does everyone know who owns what, what's shared, and who leads?
04
Strategy & Execution
Strong plans fail in handoffs. Do yours turn into clear ownership, real action, and measurable results?
05
Decision-Making
How quickly do decisions move from where they're made to the people responsible for acting?
06
Growth & Alignment
What worked when you were smaller may not work today. Are your people, processes, and systems keeping pace?
Take the Organizational Snapshot
Start with clarity. Decide what comes next.
Ways to Work
Together
Start with a conversation, then choose a diagnosis, a project, or leadership.
Find the Friction
Growth Assessment
Something isn't working, but you're not sure why. We'll diagnose where the friction actually lives.
Fix the Friction
Strategic Project
You know what needs attention. Ascend 77 provides focused strategic leadership to solve it.
Lead Through the Friction
Strategic Partnership
Ongoing fractional marketing leadership that connects marketing, operations, strategy and experience.
Ramona Rice
Strategic Connector.
Friction Finder.
I spent my career connecting dots across marketing, communications, operations and customer experience.
Eventually I realized why: marketing doesn't have a lane.
Every aspect of an organization shapes what people believe about it.
I built Ascend 77 to connect marketing to the rest of the organization, find the friction between those areas, and help leaders create alignment.
- Strategic Clarity
- Marketing Leadership
- Team Alignment
- Cross-Sector Impact
- Public Speaking
- Friction Finder
01
M.S. in Marketing
College of William & Mary
02
BA
University of Virginia
03
Google Certifications
Google AI, Google Project Management, Google Data Analytics.
04
20+ Years Connecting Dots
Marketing, communications & strategic leadership
05
Award-Recognized Campaigns
Public-sector communications
They found the problem underneath the problem, and finally we moved.
Experience across organizations. One consistent lesson.
◢Corporate▦Government◉Small Business✣Nonprofit◒Faith-Based◆Education
◢Corporate▦Government◉Small Business✣Nonprofit◒Faith-Based◆Education
Find Your
Growth Barriers
Not ready to talk yet? Use the Organizational Snapshot to explore where friction may be showing up and what needs attention.
Explore the Organizational Snapshot